Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from MyBlend (the "Website").
PERSONAL DATA WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. In addition, when you browse the site, we collect information about the individual web pages or products you display, which websites or search terms are referred to the site, and information about how you interact with the site. We refer to this automatically collected information as "device information".
We collect device information using the following technologies:
-"Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, see http://www.allaboutcookies.org.
-"Log files" track actions that occur on the website, and collect data including your IP address, browser type, Internet Service Provider, referral/exit pages and date/time stamps.
-"Web beacons", "Tags" and "pixels" are electronic files used to record information about how to browse the site.
In addition, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and phone Number. We refer to this information as "order information".
When we talk about "personal information" in this privacy policy, we talk about both device and order information.
HOW DO WE USE YOUR PERSONAL DATA?
We use the order information that we collect in general to fulfill all orders placed through the website (including processing your payment information, arranging shipping and providing you with invoices and/or order confirmations).
In addition, we use this order information to:
Communicate with you;
Screen our orders for potential risk or fraud; And
When you are in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device information we collect to help us screen potential risks and scams (in particular your IP address), and more generally to improve and optimize our website (for example, by generating analytics on how our customers browse and interact with the Website and to assess the success of our marketing and advertising campaigns). We may also use this information to re-target and promote our products to you.
HOW WE USE LEAD AD DATA
When you submit your information to us through a Meta Lead Ad, or any other landing page, we collect this data (“Lead Ad Data”) solely for purposes related to our brand, MyBlend. Lead Ad Data may include your name, email address, and other information you choose to share with us.
We use Lead Ad Data only for the following purposes:
- Internal Communication: To send updates and information related to MyBlend, including special offers, new product launches, brand news, and other content we believe may be relevant to you.
- Promotional Emails: To provide you with personalized product recommendations and promotional communications tailored to your interests and preferences.
Data Sharing Policy
We do not share Lead Ad Data with any third-party companies. Your information is used solely within MyBlend, and we take measures to protect your data against unauthorized access and use.
User Rights
If you wish to stop receiving communications from us at any time, you may unsubscribe by following the instructions included in each email or contacting us directly.
At MyBlend, we prioritize the protection and security of your personal data, including any information collected through Meta Lead Ads or any other landing page. We employ technical and organizational measures designed to secure your information against unauthorized access, loss, misuse, alteration, and disclosure.
Our Security Practices Include:
- Data Encryption: All data transmissions, including Lead Ad Data, are encrypted both in transit and at rest using industry-standard encryption protocols to prevent unauthorized access.
- Access Control: Access to personal data is restricted to authorized personnel only, based on a need-to-know basis and role-based access controls.
- Secure Storage: Personal data is stored in secure environments with robust access controls to safeguard against accidental loss, destruction, or damage.
- Regular Security Audits: We perform periodic security reviews and vulnerability assessments of our systems and processes to identify and address potential risks.
- Monitoring and Incident Response: We continuously monitor for unauthorized access attempts and maintain an incident response protocol to quickly respond to and mitigate any security incidents.
We update our security practices regularly to keep pace with evolving technology and potential security threats, ensuring the highest standards of data protection.
SHARE YOUR PERSONAL DATA
We do not sell your data to third parties. However, we share your personal data with third parties (our necessary partners) to help us use your personal data, as described above. For example, we use Shopify to run our online store – you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website--you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal data in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to otherwise protect our rights.
As described above, we use your personal data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative (NAI) training page on http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK https://www.facebook.com/settings/?tab=ads
GOOGLE https://www.google.com/settings/ads/anonymous
BING https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not change the website's data collection and usage methods when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you reside in Europe, you have the right to access personal information that we have about you and to request that your personal data be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact details below.
In addition, if you are a resident of Europe, we note that we process your information to fulfill agreements that we may have with you (for example, if you place an order through the Website), or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside Europe, including to Canada and the United States.
DATA STORAGE
When you place an order through the website, we will keep your order information for our records unless and until you ask us to delete this information.
MINORS
The website is not intended for persons under the age of 18.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes in our procedures or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at hej@myblend.se
